Ginny Brady, Ufirst board vice president, had an exciting 4 days visiting Spokane WA at the invitation of the Washington Credit Union League. The conference included sessions on a variety of topics of interest to credit union personnel and board members. Thursday's keynote was a "triple header". The first speaker was Scott Bedbury who did brand development for both Nike and Starbucks. Scott spoke on the underlying principles of branding. Good branding assumes a great product that represents more than just the product. This resounded with the group since credit unions, at their best, are more than just banks. They represent members sharing resources with members. As we say at Ufirst FCU, credit unions are focused on "Helping You Get There".
Conference participants also heard about the anticipated launching of the new PBS series JA's Biz Kid$, a youth financial literacy program, designed to blend with credit union ideals and encourage financial responsiblity and entrepreneurship among youth. Rebecca Charbonneau described her growth as a Biz Kid by detailing the rise of her business, The Candy Shoppe, located in Port Orchard WA. Rebecca is featured in the pilot of Biz Kid$.
The final keynote presenters were Trey Reeme and Brent Dixon from Trabian, a Dallas Texas based web development firm whose goal is to help credit unions reach out to their members through online channels. Trey and Brent launched their presentation by spoofing credit unions which try to attract young members by using "technofads". Trey and Brent feel that credit unions are "cooler" than we think because of the member-centered products and services we offer.
Trey and Brent sat in on an afternoon session featuring Ginny Brady, William Azaroff and Shari Storm. Each presenter has designed a blog with a unique focus aimed at members. The Boardcast respresents a blog designed to give members an inside way to communciate with the board. Changeeverything.ca was designed by William with a broader audience in mind. This unique blog sponsored by Vancity Credit Union in Vancouver BC inspires the citizens of Vancouver and beyond to look for ways to change their lives and the world for the better. The blog has been directly responsible for an innovative bike sharing program as well as a snow-storm inspired clothing drive that brought in over 4000 items to local shelters in 48 hours. Shari Storm of Verity Credit Union in Seattle WA launched Our Voices about 2 years ago to provide a forum for the real voices of Verity employees. This blog gives readers a chance to get to know the people behind the credit union. Trey and Brent joined the presenters in a lively interaction with the conference participants.
Future visitors to Spokane should be sure to take a day out to see the beautiful Manito Gardens in the heart of the city. Picabu and Huckleberry's are at the top of our restaurant lists.
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